Any text – written, spoken, or visual – that expresses a point of view and includes both a claim and a counterclaim; a discussion—written, spoken, visual—in which there is disagreement.
To change a point of view or move others from belief to action; the use of appeals to influence the point of view of the reader or audience.
Call to Action
An appeal that urges the reader, listener, or viewer to do something.
An appeal based on the writer’s/speaker’s character—authority, credibility, value, and trustworthiness.
An appeal based on emotion or pleas to the heart
An appeal based on the use of logic and reason – facts, statistics, credible testimony, examples, or a story.
The overall thesis or point of the argument; a debatable or controversial statement that a writer or speaker hopes to prove.
A statement that disagrees with or negates the claim; potential objections to the claim.
An opinion piece written about a current topic of interest; a brief nonfiction work that presents and defends the writer’s opinion on a current issue.
An unfair preference for or dislike of something or someone; mental leaning
The quality of being trustworthy
Explanation of why or how the evidence/data supports the claim – the underlying assumption that connects the evidence to the claim
Forming opinion from personal perspective, feelings, beliefs, or desires.
Forming an opinion from an independent, evidence-based point of view, uninfluenced by emotions or personal prejudices and beliefs
Data, facts, or research that supports the claim
A request for something